About us
October 25, 2022 1 min reading
About Us
Whispering Smith Ltd is co-owned by brothers Rajan and Sanjay Kumar. We are the UK’s largest importer, wholesaler and distributor of fashion clothing and a global leader in design, production and delivery.
Founded by their father Lal Kumar in Manchester, 1967, the company has grown from Chorlton Market to a city centre head office and a 500,000 sq ft warehouse.
Lead by the third generation, Rohina (Creative Director) and Rohil (Managing Director) we now have showrooms & design studios in London, New York and Madrid. Together they oversee new ventures, partnerships and design.
What we do
With over 55 years experience in the industry our team includes some of the most talented employees in fashion and e-commerce. Our skills extend across trend research, design, development and sourcing. We are specialised across outerwear, jersey, knitwear, wovens, denim and non-clothing swimwear, accessories and footwear.
With drops delivered into our warehouse every week, Whispering Smith has thousands of SKU’s available to buy through our retail partners. Our efficient and streamlined business model means that our partners can purchase stock and have it delivered to their warehouse in 3-5 working days.
To find out more about our ready-to-buy inventory visit our B2B portal.
People make companies, and these are some really great people
Warehousing
Ajit Patel
Finance
Emma Fallon
Photography Studio
Ruby RIchardson
3PL
Lee Anderson
Brand Partnerships
Ashley Brannelly
Our Values
Ethics
We embrace diversity in the workplace and are committed to ensuring equal opportunities for all our staff. We will not condone any discriminatory acts or attitudes at any stage of the value chain and expect our suppliers to adhere to the same values as outlined in our partnership agreements. Where we receive reports suppliers fall short of these standards we will fully investigate. We also undertake regular reviews.
Customer
We have built our business with the customer at the heart of everything we do. We embrace the fast-changing needs and taste of our customers and have developed a highly responsive supply chain that allows us to deliver new trends as they emerge. We believe that everyone should be included in fashion and we are committed to ensuring fair accessible pricing. We continue to increase our offer of size inclusive collections as well as those available in tall and petite.
Quality
Over 50 years in the industry has taught us that quality is key. Our team of 30-plus designers ensure that our collections are designed and produced to the highest standards. This value is continued throughout the client experience from sales to delivery.
In Stock
As trend leaders we confidently develop and hold season stock for our retail partners to purchase in-season without having to commit months in advance.
Our 500,000 sq ft warehouse holds our in-season ready to go collections of womens and menswear designs. Styles are available to buy through our 24/7 online showroom and B2B website.
Our portfolio of brands are sold through retail partners in more than 240 countries and territories.
Made to order
We work with industry-leading retailers and brands to manufacture their latest collections, tailored to their specific audiences. Each client is assigned an account manager to guide them through the entire process and ensure it goes as smoothly as possible — from design to delivery.
Benefitting from our expertise and supplier partnerships, we can support emerging brands to develop their collections with flexible minimum order quantities.
The author of this article is Anna Marianna White
